Challenge Corner

Sell More with Customer Focus: Make Your Customer Feel Important

Finding common areas of interest is one way we discussed to keep our selling approach customer focused. Another is making our customers feel important.

Like all of us, our customers want to feel important. Making them feel important means showing them what they say and do is important to us.

We know how to do this…

• We treat customers as people first and buyers second.
• We make them feel comfortable with us as people.
• We pay close attention to the information customers share with us.
• We work to react to their concerns and their questions.
• We stay connected and follow up.

Doing all this shows our customers they can trust us and what we’re selling…and building trust is key.

Our customers need still more from us.

They want:

• speed in everything we do for them.
• their needs met now!
• to be dealt with efficiently.
• us to respect their time.
• the whole selling process – and the way we manage it – to be easy, simple…and fast!

So, creating customer focus in our selling approach by making our customers feel important comes down to:

• building a positive connection  with each customer on his/her terms.
• making customers feel important and comfortable with us.
• building a level of trust with each customer.
• respecting customers’ time by responding quickly.

And the take away from doing all this?

We automatically get – and keep – more customers, increasing our ability to sell more.

Our next look at selling  more with customer focus  deals with customer demands and expectations in a world of rapid change.

Until then,